We're not in a box,' while Barn described them as 'entertainerpreneurs'.ĭespite their roaring popularity, however, the group have also been embroiled in a number of controversies. The group collectively nearly bagged a Christmas number one last year as well, claiming third place in the festive charts with Christmas Drillings featuring JME, in aid of food poverty charity FareShare.Įlsewhere, they organised a Sidemen FC charity football match at Charlton Athletic's Valley Parade stadium, which resulted in Brown catching the eye and being invited to train with League Two outfit, Crawley Town last October.Īsked to define what exactly the group is and what is is about, Payne told the Times: 'I think that's the charm of it really.
The pair took part in high-profile boxing bouts, while KSI has also appeared on Channel 4's The Great Celebrity Bake Off and even dipped his toe in the music industry, with his second album, All Over The Place, going to number one in the UK. Meanwhile, a book and a nationwide tour to promote it followed - becoming a number one best-seller in the UK, with 26,436 copies sold within the first three days of its release.Īnd of course there has been the phenomenon that is the Prime energy drink, promoted to great success by KSI and fellow broadcaster Logan Paul. They launched an online shop, selling a wide range of branded clothes and other merchandise, which earns them around £2m a year, according to reports. The group's success - which has seen them accumulate a net worth of more than £44m - then quickly began to expand beyond the YouTube community.Įlsewhere, they organised a Sidemen FC charity football match at Charlton Athletic's Valley Parade stadium, which resulted in Brown catching the eye and being invited to train with League Two outfit, Crawley Town last October In February 2014, Olatunji, Minter, Bradley, and Barn moved into 'The Sidemen House' - a £4.5m mansion near London which comes complete with a gym, indoor pool, cinema and sauna - so they could collaborate more closely and grow their brand further. Millions more views regularly roll in on their respective individual channels, too. Its success spawned further channels, MoreSidemen, SidemenReacts, SidemenShorts and even a Spanish alternative, Sidemen en Español - though just five videos have been posted and its subscriber tally is at a more modest 8,000. Nearly 300 videos have been posted on the channel, which now boasts more than 18million subscribers and some five billion views in total.
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They set up a dedicated channel in 2015 and began to branch into other avenues of online entertainment, taking on a series of challenges, including eating tasks, hide-and-seek games and experimenting with parenting. They came together as a six-piece in October 2013, before Lewis was invited to join when he met Bradley at a FIFA gaming event in New York City. It's just a voice and a conversation, and we enjoyed our conversations so much that we thought, 'Let's hang out In Real Life.' And by that point we were friends.' 'There's none of that real-world interaction. Some of them were already pals before the troupe was formed, with Bradley and Brown meeting at Bexley Grammar School in London and Olatunji and Minter attending the £23,000-a-year Berkhamsted School in Hertfordshire.īut it was via the world of online gaming that they began to lay the foundations for a group that is dominating internet entertainment.īarn told The Times: 'I think that was really powerful, because it allowed us to connect purely as people. I was basically JJ's b**** that followed him around.' The collective is made up of KSI, real name Olajide 'JJ' Olatunji Simon Minter, known online as Miniminter Joshua Bradley, known online as Zerkaa Tobi Brown, known online as TBJZL Ethan Payne, known online as Behzinga Vikram Barn, known as Vikkstar123 and Harry Lewis, known as W2S.ĭescribing the group's name, Minter said in a video: 'A sideman is basically someone's b**** who just follows them around.
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